In support of #GivingTuesday, Facebook partnered up with PayPal to match donations made on Facebook to nonprofits up to a total of $7 million. The fine print: It was capped at $250,000 per nonprofit and $20,000 per donor. The offer started at 8 a.m. Eastern time and expired at 9:05 a.m. when $7 million in donations were reached. If you can believe it, a spokesman later confirmed the match was reached within a matter of seconds.
Through Facebook’s fundraiser tool, charities raked in $125 million during yesterday’s #GivingTuesday. That’s nearly three times more than the $45 million that Facebook helped people raise on the same day last year.
When Facebook announced the $7 million in matching gifts for #GivingTuesday, they also announced that its fundraising tools eclipsed $1 billion since being launched in 2015. $300 million were reached in August alone through its Birthday Fundraisers. Facebook’s fundraising service was made free after last years #GivingTuesday — thus ensuring that all donations are received by the participating non-profit.
“Our goal is to help people support causes they care about by making it easier to fundraise on Facebook,” says Naomi Gleit, VP of Social Good at Facebook. “It’s incredibly inspiring and humbling to see the impact our community is having for causes big and small around the world.”
While CharityBooster isn’t positioned to donate $7 million (yet), we too want to help people support causes they care about. From now until the end of the year we are donating a vacation package every week — valued at $4,550. This package has already helped us raise over $1.5million for charities! Click the button below to enter your favorite charity into the weekly drawing!